Zachidziwikire, atsikana okhala ndi tsitsi loyipa, losavomerezeka samasankhidwira malonda otsatsa. Ndikofunikira kuti zingwezo zikhale zathanzi komanso zamphamvu. Chifukwa cha izi, ma shampoos apadera, masks, ma conditioner ndi mafuta ena amagwiritsidwa ntchito. Mitundu ina ya zodzikongoletsera zaluso imakulolani kuti musinthe tsitsi lanu mwachangu komanso mosavuta. Ndikofunikanso kuti mtunduwo udyetsedwe bwino. Udindo wapadera umaseweredwa ndi ma omega-3 acid omwe amapezeka m'mafuta amchere ndi mtedza, komanso mavitamini C, B2 ndi E. Mwa michere pano, calcium ndi yofunika kwambiri.
Kusamalira tsitsi koyenera ndi theka chabe la nkhondo. Kukonzekera zisudzo zojambula pazotsatsa, ma stylists akugwira ntchito kuti achotse malekezero onse ofunikira, ngati kuli kofunikira ,akulitsa tsitsi, komanso kuwasalala. Tsitsi limagwiritsa ntchito zitsulo zapadera, tsitsi lowoneka ndi lumo zotentha, lamisolo. Zonsezi zimakupatsani mwayi wokonza tsitsi.
Asanawombedwe, zingwezo zimathandizidwa ndi kuwala kwapadera kwa aerosol. Zimapanga kuwala kofewa ndipo zimapangitsa kuti ma curls azikhala owala bwino. Nthawi yomweyo, pofuna kukwaniritsa zomwe mukufuna, anthu omwe akuwunikira pa seti amafunikira ntchito yambiri.
Zochenjera zowonjezerapo zamatsitsi
Kupanga zinthuzo kukhala zamphamvu komanso zowonekera, ma stylists amatha kuyendetsa tsitsi. Pachifukwa ichi, njira zapadera zimagwiritsidwa ntchito, kuphatikiza kudzaza malo ovulala a tsitsi lililonse ndi silicone. Nthawi yomweyo, seramu zopukutira zimatha kugwiritsidwanso ntchito, chifukwa chomwe tsitsilo limatsukidwa ndikuyamba kuwala. Mutha kugwiritsa ntchito njirazi nokha, koma ndikofunikira kuti mumvetsetse kuti ndi okwera mtengo, komanso kuti mufunika katswiri wazabwino kuti mukwaniritse, komanso kusankha njira.
Nthawi zina, ndizoyenera kugwiritsa ntchito chida chapadera chomwe chimakupatsani mwayi wowunikira tsitsi lanu mwachangu. Pachifukwa ichi, stylists amasakaniza seramu yapadera yofunikira kuti ichotsetse zingwe ndi kusintha mawonekedwe a tsitsi ndi mawonekedwe a golide omwe amagwiritsidwa ntchito kupanga ma eyel. Inde, mithunzi iyenera kuphwanyidwa, ngakhale mutha kugwiritsa ntchito zodzola. Osakaniza womalizidwa umagwiritsidwa ntchito kuyeretsa tsitsi lonyowa, lomwe limatsalira kwa mphindi 10-15. Pambuyo pake, zingwezo zimayimitsidwa pogwiritsa ntchito chovala tsitsi, pomwe makongoletsedwe ndikuphatikiza. Zotsatira zake ndi Sheen wofewa, woyengeka.
Tsitsi lokongola pakutsatsa: voliyumu yamisala
Woweta tsitsi wotchuka wa Herbal Essences, a Charles Baker Strahan, akuwulula chinsinsi cha makina amtundu wa mega voluminous. Kuti tsitsi liziwonetsedwa likuwoneka bwino kwambiri, amaligawa pakati ndikumugawa, ndikuti tsitsi lonse limazungulira kutsogolo kapena mbali imodzi. Pambuyo pake, mbuye wama voliyumu amapanga mulu patsitsi lakumunsi, kenako ndikudula zokhoma "zowonjezera" kumaso ndi wometera tsitsi. Mikwingwirima ingapo yokhala ndi shampu yowuma, kukonza ndi varnish, ndipo makongoletsedwe a volumetric ndi okonzeka!
Kuyesa zingwe zopanda pake
Nthawi zina, zochitika zadzidzidzi panthawi ya zithunzi kapena kanema zimakhala zolimbikitsira kupezeka kwa zida zamakono. Chifukwa chake a Ros Rosak, stylist wodziwika pakati pa nyenyezi zaku Hollywood, popeza sanapeze fudge panthawi yamfutiyo, adasankha kugwiritsa ntchito suds sopo. Zotsatira zake ndinapeza voliyumu yabwino kwambiri.
Masewera osalala
Mwawongola chakumapeto kwa theka la ola, kenako mumatuluka panja ndipo pomwepo kuwononga ntchito yanu yonse? Zodziwika bwino? Koma pakutsatsa, zikuwoneka kuti zopindika ndizofanana; stylists zimakwanitsa bwanji izi? Ndikulowera mothandizidwa ndi tepi yolowera mbali ziwiri, yomwe "imalumikiza" bwino ziphuphu pamphumi. Njira yosavuta iyi idapangidwanso ndi Ken Paves.
Tsitsi lakuuluka
Kodi zithunzi zomwe tsitsi lakelo limatsitsidwa mumlengalenga zimatha bwanji? Zosavuta kwambiri! Chifukwa chake, lembani, tengani bwenzi - 1 pc., Makwerero - 1 pc., Ikani mkazi wosavomerezeka pa makwerero (yang'anani, osasakanikirana), ndipo mumulore kuti adzutse ndikusiya tsitsi lanu pomwe wojambulayo akudinikiza shutter. Izi ndi zomwe Ken yemwe watchulidwa kale uja kuti apange kuwombera koyenera.
Ruslan Khamitov
Psychologist, Gestalt Therapist. Katswiri kuchokera pamalowa b17.ru
- Julayi 2, 2017 00:11
zonse zomwe zili pamalonda ndizowongoka. palibe "masks zozizwitsa" ndi ma shampoos okwera mtengo azithandizira pano
- Julayi 2, 2017 00:26
Potsatsa, kuunika kwa malo owoneka bwino ndi zosefera pazida zojambulira, ndikutsatiridwa.
- Julayi 2, 2017 00:30
Mnzanga wamkazi adatsatsa malonda pakutsatsa shampoo. Poyamba, anali ndi tsitsi labwino kwambiri. Chifukwa chake, chifukwa cha chithunzichi, adamakongoletsa tsitsi lake kwa maola awiri, adadula kena kakeko, ndikukongoletsa. Chifukwa cha mfuti imodzi. Ndipo pali mitundu ingapo yazosefera ndi zosefera zingati. Panjira, ndidawona atsikana awiri okongola kwambiri, ndikuganiza zamtundu, ayi.
- Julayi 2, 2017 00:48
China chake chimatha kupangidwa kuchokera ku tsitsi ngati ndi) chosakhala ndi utoto b) chokha chimapangidwa bwino. Nthawi zina, ndi keratin yekhayo amene angapangitse izi, kukhazikika ndi Botox, ndi zina zotere.
- Julayi 2, 2017 01:27
Potsatsa, zonse ndizokokomeza. Bwanji mukuyenda ndi tsitsi lotere tsiku lililonse? Ndipo m'moyo wopanda keratin wowongolera, zimandipatsa ine momwe zimakhalira ndi utoto wopanda ammonia ngati Vella, shampoo yoziziritsa kukhosi ndi mtundu wina wama Japan-mega-moisturizing kapena kubwezeretsa mawonekedwe. Nthawi zambiri amandiuza kuti tsitsi langa limakhala lonyezimira kwambiri, makamaka ndikuwunikira maofesi.
- Julayi 2, 2017 02:51
Potsatsa, zonse ndizokokomeza. Bwanji mukuyenda ndi tsitsi lotere tsiku lililonse? Ndipo m'moyo wopanda keratin wowongolera, zimandipatsa ine momwe zimakhalira ndi utoto wopanda ammonia ngati Vella, shampoo yoziziritsa kukhosi ndi mtundu wina wa moisturizing wa ku Japan kapena wobwezeretsa. Nthawi zambiri amandiuza kuti tsitsi langa limakhala lonyezimira kwambiri, makamaka ndikuwunikira maofesi.
Kodi simukuopa kugwiritsa ntchito zodzoladzola zaku Japan? Ndikuganiza kuti zingakhale pang'ono, koma ndi "fonite." Zonsezi ndizongokhalapo zokha. Reuku wa Fukushima sanayimitsidwe.
- Julayi 2, 2017 10:41
Ndikudziwa msungwana m'modzi, ali ndi tsitsi labwino. Amati palibe chomwe amachita kwa iwo. Nditsuka kamodzi pa sabata, sizimakhala zonenepa naye. Shampoo wamba. Ngakhale masks samakonda. Palibe njira. Kungoti mwa iwo okha ndi tsitsi lalitali, lalitali. Kwenikweni monga kutsatsa.
- Julayi 2, 2017 11:44
Ndimagwira ntchito mwachitsanzo. Ndipo zomwe Mulungu sanalipire zinali tsitsi. Amakhala otsika kuposa chifuwa, koma owonda, ndiye kuti palibe mtundu ndikamapita kwinakwake ndikamagwira tsitsi kumapeto amtundu womwewo kuti ndi voliyumu.
Chifukwa chakutulutsa zithunzi, amapanga tsitsi lotere kuchokera mu tsitsi langa lomwe mkango uliwonse ungachitire kaduka. Koma pali ma curls, nachos, gulu la varnish ndi zamkhutu zofananira, muzithunzi tsitsi limangowoneka lokongola. Mapeto - musakhulupilire malonda, otsatsa shampoo makamaka))
- Julayi 2, 2017 17:09
Tsitsi nanoplasty ndikuwongolera keratin kochokera ku amino acid, sikuti palibe vuto lililonse, lingagwiritsidwe ntchito ndi amayi apakati, akunyumba ndi ana kuyambira zaka 6.
- Julayi 3, 2017 09:11
Inemwini, ndimatsutsana ndi njira za salon, amangowononga tsitsi. Posachedwa ndinapeza zodzikongoletsera za tsitsi la Mon Platin. Ndinalamula shampoo yapadera ndi chigoba chopangidwa ndi silika wachilengedwe. Pambuyo pakugwiritsa ntchito koyamba, tsitsili lakhala lathanzi, lotanuka. Akamachira, ndimakhutira. Ndipo panjira, ndinali ndi kuchotsera kwa 5% pakugula, nditayika lamulo patsamba lawo ndikuyika code yapadera 42782318, ndikugawana nanu. Mwina akuchitabe.
- Julayi 3, 2017 2: 23 p.m.
Ndayesa zinthu zambiri, koma ndikukuuzani kuti tsitsi limakhala lokongola ndikakhala lathanzi komanso labwino. Pazinthu izi, kudya zakudya zopatsa thanzi komanso kudya mavitamini, mafuta a nsomba, njira yovomerezeka yovomerezeka ndikofunikira. Ndipo kuyambira machitidwe, inde, Botox imawongolera thanzi lawo, imawapangitsa kukhala okongola, athanzi, okonzekeratu. Sindikupangira kuyang'ana kutsatsa pano. Meso nayenso sanatero, koma omudziwa omwe anatero, ananena kuti sanapereke momwe iwo amayembekezera.
- Julayi 3, 2017 16:04
Ndimalemekeza kwambiri tsitsi langa. Koma kuwasamalira nthawi zonse kumakhala kovuta kwambiri. Posachedwa, ndinayesa shampoo yapadera ya tsitsi lopanda mchere kuchokera ku Mon Platinamu. Zotsatira zake zinandidabwitsa. Tsitsi lidakhala lofewa ndikupeza mtundu wachilengedwe wathanzi. Mwa njira, ndinali ndi kuchotsera kwa 5% pa kugula, nditapereka lamulo patsamba lawo, ndinayika code yapadera 42782318, ndikugawana. Mwina akuchitabe.
- Julayi 3, 2017 11:09 p.m.
dongosolo la tsitsi, likuwoneka ngati tsitsi kuchokera ku mawonekedwe a tsitsi m'malo mwake ndi nsalu, mauna omwe amawoneka ngati khungu, ndipo chifukwa cha icho, mutha kupanga magawo pamutu ponse, ndipo m'malo mwa kumangiriza, guluu womwe umatha kugwira mwezi, ndipo nthawi yomweyo munthu amatha kutsuka mutu, ndiye kuti, moyo wanu ukhale ndi tsitsi lotere. Pakatha chaka, muyenera kukonza wigi, ndipo kwa zaka ziwiri moyo wa wig umatha. Zimawononga matani 25-45. kutengera kachulukidwe, kutalika, ndi zina. Ndipo mawigi awa amapangidwira payekhapayekha kwa munthu aliyense, ndiko kuti, kuphimba madera, kapena tsitsi lonse. kwa iwo omwe ali ndi khansa ndipo ali ndi njira yopulumutsira izi. Ndipo imathanso kuchotsedwa ngati tsitsi lozolowereka tsiku lililonse. Pali chida chomwe chimachotsa guluu. Ndikuganiza kuti ichi ndiye chipulumutso cha munthu amene watayika ndipo sangathenso kuzindikira komanso kulimbana ndimisala yake.
- Julayi 4, 2017 12:06 a.m.
Marina
Zachidziwikire kuti aliyense amalota tsitsi ngati kutsatsa. Chifukwa chake, mothandizidwa ndi chovala cha tsitsi chodabwitsa kuchokera ku "Mon Platinamu" ndizotheka. Pakatha mwezi umodzi wogwiritsidwa ntchito, tsitsili laleka kutuluka ndipo nthawi zonse limakhala lokongola. Mwa njira, ndikamagula ndinali ndi kuchotsera 5%. Kuti muchite izi, muyenera kungoika nambala yapadera ya 42782318 panthawi yoika oda patsamba lawo.
- Julayi 4, 2017 12:20
Moni atsikana ndimagwiritsa ntchito chigoba Chaubweya Wachilengedwe kuchokera ku kampani ya Mon Platinamu, ndioyenera kwambiri kumapeto kwanga. Ndimayamika wopanga tsitsi yemwe adandilangizira, ndidagula, ndidayika ndipo tsitsi langa lidakhala bwinoko, ndikadali ndi code yotsatsira 42782318 kuchotsera 5%, mwadzidzidzi kuyang'ana wogwira ntchito wina.
- Julayi 4, 2017 12:24
Mon Platinamu, mutha kuwona zotsatsa zanu zapa kilomita imodzi
- Julayi 4, 2017 12:27
pamutu: kachulukidwe kamaperekedwa ndi chilengedwe, simungachulukitse ndi chilichonse. Koma penyani, kapangidwe ka tsitsi - izi zitha kuchitika. Ndimachita kuwongola keratin kamodzi pachaka. Sipanakhalepo zoopsa ngati kusowa kwa tsitsi kapena kudyetsa mtima kwambiri. Ndakhala ndikuchita kwa zaka 5, nyimbo zake ndi zabwino. Ndili ndi tsitsi lowoneka bwino, ndipo keratin imapangitsa kuti makulidwe akhale owala, tsitsi limawunikira mopepuka, silipindika, silinatenthe. Mumakhala wonyezimira, wokonzekera bwino tsitsi, wabodza wokongola
Mitu yofananira
- Julayi 4, 2017 18:23
Marina
Zachidziwikire kuti aliyense amalota tsitsi ngati kutsatsa. Chifukwa chake, mothandizidwa ndi chovala cha tsitsi chodabwitsa kuchokera ku "Mon Platinamu" ndizotheka. Pakatha mwezi umodzi wogwiritsidwa ntchito, tsitsili laleka kutuluka ndipo nthawi zonse limakhala lokongola. Mwa njira, ndikamagula ndinali ndi kuchotsera 5%. Kuti muchite izi, muyenera kungoika nambala yapadera ya 42782318 panthawi yoika oda patsamba lawo.
- Julayi 6, 2017 09:19
Ndayesa zinthu zambiri, koma ndikukuuzani kuti tsitsi limakhala lokongola ndikakhala lathanzi komanso labwino. Pazinthu izi, kudya zakudya zopatsa thanzi komanso kudya mavitamini, mafuta a nsomba, njira yovomerezeka yovomerezeka ndikofunikira. Ndipo kuyambira machitidwe, inde, Botox imawongolera thanzi lawo, imawapangitsa kukhala okongola, athanzi, okonzekeratu. Sindikupangira kuyang'ana kutsatsa pano. Meso nayenso sanatero, koma omudziwa omwe anatero, ananena kuti sanapereke momwe iwo amayembekezera.
1. Pukutani khungu
Kutsika mtengo komanso kothandiza kwa khungu.
Khungu komanso khungu la nkhope ndi thupi, nthawi ndi nthawi limayenera kutuluka. Mpukutu umathandiza kuchotsa khungu lambiri, kumasintha khungu ndi kusinthanso. Ndikosavuta kupanga kunyumba ndikusakaniza supuni zingapo zazing'ono zamchere ndi mafuta ophikira kapena mafuta (ngakhale mpendadzuwa ndi woyenera). Pa fungo labwino, mutha kuwonjezera dontho lamafuta omwe mumawakonda. Ndikofunika kupaka osakaniza pakhungu lonyowa musanatsuke tsitsi lanu. Dziwani kuti mufunika kugwiritsa ntchito shampoo yocheperako kuposa momwe mumafunira, chifukwa cholembera chidzagwirira ntchito imodziyo, ndikatha kumva kuti mutu ukupuma mosavuta.
2. Shampoo yoyeretsa kwambiri
Shampoo yoyeretsa mozama imatha kupezeka m'mitundu yazosiyanasiyana.
Ngati mumakonda kugwiritsa ntchito thovu ndi varnish kapena njira kuchokera kumphepete zogumuka, ma curls amatha kukhala otsetsereka komanso otopa. Zotsalira za makongoletsedwe ndi ma silicones zimadziunjikira mu tsitsi, zimapangitsa kuti zikhale zolemera kwambiri ndikulepheretsa kuwala kwachilengedwe ndi voliyumu. Ndikofunika kutsuka tsitsi lanu ndi shampoo yoyeretsa kwambiri kamodzi pa sabata (youma - kawiri pamwezi), chifukwa amawoneka mwatsopano.
4. Onjezani viniga
Sere viniga imasokoneza mchere wotsalira ndi alkali pakhungu.
Iwo omwe sanakonzekere kupsa tsitsi lawo ndi sopo yozizira amakhala osangalala podziwa kuti kuwalako komweko kumatha kuchitika mwa kuwaswa ndi viniga ya apulosi kapena rasipiberi. Imasalala mamba omwe amaphimba tsitsi lathu.
Mafuta a Argan ndi amodzi mwa amtengo wapatali padziko lapansi.
Ngati pali nkhawa kuti mafuta atatha kuwoneka ngati mafuta, amathira kuthiridwa maola angapo musanatsuke kapena usiku - kotero umathandizira tsitsi lanu ndikulepheretsa shampu kuti isayime kwambiri. Simuyenera kugula china chilichonse ndi cholinga - yang'anani kukhitchini: Tsitsi, ngati inu, monga mpendadzuwa, maolivi, sesame ndi coconut (chomaliza ndi bwino kuti asayikidwe pamizu). Classic burdock kapena castor, ndi mafuta opambana a argan amakhalanso oyenera.
Mafuta a Amla amalimbitsa tsitsili ndikuwongolera kukula kwake, ndipo mafuta a broccoli amatha kupaka malekezero - awa ndi analogue achilengedwe a "kuchapa" kwa silicone. Musaiwale kuphimba pilo ndi china chake, kuti musasiye zolemba zonunkhira pa pilo, ndikugwiritsira ntchito chopukutira cha silicone cha tsitsi lanu - ndikosavuta kuchitsuka ndi shampoo yomweyo.
6. Sinthanani
Yesani kuthira mafuta ku shampoo.
Kodi ndimakonda kusamba bwanji mutu wanga? Shampu yoyamba, ndiye - mankhwala kapena mawonekedwe. Ndipo ngati mosemphanitsa? Chifukwa chake tsitsili limakhala lothira, kutsukidwa ndipo nthawi yomweyo silikhala lolemera ndi mafuta, zomwe zikutanthauza kuti makongoletsedwe a voliyumu amaperekedwa.
Maganizo olakwika ambiri ndi kuti muzitsuka mutu wanu ndi shampu kamodzi kokha. Kuthamanga koyamba kumangochotsa zodetsa za mlengalenga, ndipo wachiwiri yekha ndi womwe umagwira ntchito mpaka kumapeto. Mochenjera pang'ono - musanakonze tsitsi lanu, muyenera kuliphatikiza bwino kuti zochuluka kwambiri zisalowemo, ndikugwedeza shampoo m'manja mwanu thonje, ndikuwonjezera madzi pang'ono.
Chifukwa chiyani zotsatira zolonjezedwa za masheya atsitsi sitolo sizikuwoneka? Mwina zoona ndikuti gawo lomaliza layiwalika? Chimodzi, ziwiri, zitatu: shampu imawululira mamba a tsitsilo, chigoba chimadzaza ndi michere, ndipo chowongolera chimasambitsa cuticle, kusindikiza zofunikira zonse mkati.
7. M'malo mwa shampu
Wowuma amatha kubwezeretsa shampu yowuma.
Tsitsi lopotana, kapena lowonongeka kwambiri silingatsukidwe ndi shampoo konse - mawonekedwe okwanira a tsitsi kapena kirimu yapadera. Njira iyi yosambitsira tsitsi lanu imatchedwa kumetera (kumachokera ku liwu loti "chowongolera"), imakupatsirani chakudya chabwino
Kodi muyenera kutsuka tsitsi lanu tsiku lililonse? Yesani kutalikitsa tsitsi lanu mwatsopano. Mukamaika nthawi yogona musanadye, pofikira m'mawa zitsamba zake zimakhala zosavuta kuzichotsa kunsi. Komanso, shampu yowuma imathandizira kukhazikitsa tsitsi lanu mwachangu ngati mumayang'anitsitsa. Kusintha kwake kwa bajeti kudzakhala ufa wa talcum kapena wowuma wa mbatata.
8. Pa kutsegulira
Njira yosankha iwo omwe safuna kupukuta tsitsi lawo m'magawo angapo.
Mwa njira, kuti ikhale yogwira mtima kwambiri, chigoba chogwiritsidwa ntchito ndi tsitsi chimatha kutentha: valani kapu yosambira, ndikulunga kumtunda ndi thaulo kapena mpango waubweya, phulikani mosaka tsitsi ndikudikirira pafupifupi ola limodzi. Ngakhale ma curls omwe adawonongeka ndi makongoletsedwe pafupipafupi amasinthidwa pambuyo pa njirayi.
9. Chepetsa nkhawa
Komanso ndizosavuta kutsuka tsitsi lanu.
Akatswiri odziwa tsitsi amakhudzanso tsitsi kuti burashi la tsitsi lopangidwa kuchokera ku bristles lachilengedwe limawononga tsitsi pang'ono, ndikuwachepetsa. Ngati palibe utsi wa antistatic uli m'manja, lolani kuti nsalu yonyowa isume, ikani mano mano ndikosalala tsitsi lanu. Galasi lamadzi oyera lingakuthandizeni kuwona kuchuluka kwa tsitsi. Tsitsi lowonongeka limapita pansi, pomwe tsitsi lathanzi limayandama.
10. T-sheti ya tsitsi
Tsitsi lamadzi liyenera kukumbidwa pang'ono.
Tsitsi lopaka limafunika kulisamalira mosamala - osalipaka ndi thaulo ndikusakaniza ndi chisa wamba - mutha kugwiritsa ntchito lapadera kapena kulibatula ndi zala zanu pang'ono. Ma stylists omwe amagwira ntchito ndi nyenyezi amalangizanso kusintha thaulo ndi T-sheti yakale - imawuma tsitsi popanda kumasefa. Pazifukwa izi, ndizofunikira kwa eni tsitsi lopotana ndi lavy. Ndikofunikanso kukumbukira kuti kunyamula tsitsi lonyowa mchira wake kumakhala ndi mafuta ambiri.
11. Nthawi yotentha
Kuuma mutu pansi kudzawonjezeranso voliyumu.
Nthawi zambiri gwiritsani ntchito chovala tsitsi, ndodo ndi zitsulo - chifukwa chake muyenera kupanga zibwenzi ndi zonunkhira kapena mafuta:
Tsitsi lowonongeka silabwino kwambiri osati ndi thovu (nthawi zambiri mumakhala mowa wambiri), koma ndi mafuta apadera ndi maburashi. Ikani chingwe cham'mwamba kwambiri pakona kwa madigiri 45 - izi zimamupatsa voliyumu yachilengedwe. Lolani ma curls otsekedwa ozizira pa burashi kuti asunge mawonekedwe omwe adapangidwa.
12. Kupanga Tsitsi
Ngati asanapite ku salon masiku angapo.
Mizu yophukira ikhoza kupakidwa penti ndi matte eyehadow, nsidze kapena ufa wapadera wokonzanso tsitsi. Zomwezo zimatha kugwiritsidwa ntchito kupaka tsitsi la tsitsi.
14. Chinsinsi cha Rapunzel
Kugona papilo la silika kumakhala bwino ndi tsitsi.
Tsitsi lalitali nthawi zambiri limatambalala pansi pa kulemera kwake ndikuchepetsa. Mutha kuwaphatikiza ndi mswatsi ngati mulibe chida chapadera. Tsitsi silidzakumeteka, lidzang'ambika ndi kupindika pilo ngati lakulungidwa zolimba usikuwo - kumbukirani, izi ndi zomwe Fiona Cleary adachita poyimba ku Blackthorns. Pazifukwa zomwezi, opanga tsitsi amakulangizani kugona pa silika kapena pilo ya satin.
Malo a zithunzi ndi zithunzi kumanzere
Mukamapanga malonda, momwe zithunzi ndi zolemba ziyenera kukumbukidwira. Zinthu izi zizigwirizana ndi mawonekedwe athupi lamasomphenya anu:
Mukazindikira zizindikilo zakunja kuchokera kumbali imodzi, ndiye kuti gawo lakumanzere limayendera izi:
Zomwe zimapangitsa kuti gawo lakumanzere liziwonetsedwa limayang'aniridwa ndikuyang'aniridwa ndi gawo lamanja, ndipo zolimbikitsira zomwe zimapezeka m'munda wakumanja koyambirira zimatsimikiziridwa ndikuyendetsedwa ndi gawo lakumanzere.
Bourne, 2006, p. 374
Chifukwa cha chipangizo chotere cha ma neuroanatomical, gawo lamanja limafotokoza zomwe zaperekedwa kumanzere otsatsa:
Popeza hemisphere yoyenera imatha bwino kusanja zowoneka bwino, ndipo kumanzere ndikomveka komanso kwamawu, kuyika chithunzi kumanzere kwa lembalo kumathandizira kukonza kwa uthenga wonse.
Mukayika zithunzi ndi zithunzi pafupi ndi mbali yakumanzere ya malonda, mukulitsa luso lanu pakupanga zidziwitso. Anthu adzazindikira msangawo mwachangu, kuwunika bwino.
Chithunzithunzi cha Zida Zolimbikitsa Kulimbana Kwa Maganizo
Njira imeneyi ndi yothandiza komanso yosavuta kugwiritsa ntchito. Nthawi zonse onetsani malonda anu m'njira yoti mukwaniritse cholinga chachikulu: kukulitsa kulumikizana kwa malingaliro.
Nachi chitsanzo. Mu 2012, ofufuza Ryan Mkulu ndi Ariadna Krishna adawonetsa ochita nawo kafukufuku wotsatsa kapu ya khofi. Zinapezeka kuti ophunzirawo anali ofunitsitsa kugula katunduyo pomwe chida cha mug chimatembenukira kumanja (kulowera kumanja kwa anthu ambiri).
Ofufuzawo amakhulupirira kuti izi zimachitika chifukwa cha kusinthasintha kwamkati kochita. Pamene zolembera zinali kudzanja lamanja, omwe anali nawo pazoyeserera adalumikizana ndi mutuwo mokulira. Komabe, izi zidasowa pomwe omwe anali nawo atatenga china m'manja:
. pamene dzanja lalikulu la omwe akutenga nawo mbali pa ulendowu ndi laulere, kuwonetsa koyenera kwa chinthucho kumatsogolera pakuwonjezeka kwa kugula. Komabe, ngati dzanja lalikulu limatanganidwa, zotsatira zake zimakhala zosiyana.
Mkulu & Krishna, 2012, p. 9
Tsopano tiwone zoyenera kuchita ngati malonda alibe. Pazoyesa zina, ofufuza adapeza umboni wamtundu wina wamamitundu. Nawa malingaliro:
- Ikani kudula ndi mbale kudzanja lamanja (kulumikizana ndi malingaliro ndi dzanja lamanja):
- Chotsani katundu:
Mutha kugwiritsa ntchito zithunzizi kulikonse (mwachitsanzo, kutsatsa kapena patsamba la ecommerce). Nthawi zambiri, zithunzi zotere zimapangitsa kuti malonda azikhala okongola, chifukwa ali ndi ntchito yolimbikitsa kulumikizana kwa malingaliro.
Mawonekedwe ake amalozera ku STA
Anthu amakonda kutsatira zomwe ena amaziona. Khalidweli lathandizanso makolo athu kuti azindikire zomwe zikuwopseza, ndipo chisinthiko chidazika mizu yathu.
Mutha kugwiritsa ntchito chizolowezichi pokopa zotsatsa. Ngati zotsatsa zanu zili ndi zithunzi za anthu, zolozerani ku CTA yanu (Imbani foni batani - pafupifupi.ed.). Chifukwa chake mudzatengera chidwi chambiri m'derali:
Muyenera kupewa kulozera munthu wowonera. Zithunzi zakutsogolo zidzayang'ana kwambiri munthu wamkulu m'malo mwa mbali zotsatsa:
Mitundu yokopa kutsatsa (ngati kuli koyenera)
Anthu okopa chidwi amawonjeza kutsatsa, ndipo malonda amapezeka pamwambamwamba. Komabe, sizili choncho nthawi zonse. Pewani njirayi ngati zomwe zikugwirizana sizikugwirizana:
. mukuwerenga momwe mungawerengere kuti mawonekedwewo ndi okongola, njira imodzi idapezeka momwe mawonekedwe abwino siabwino: pamene mwayi wophatikizana ndi zopangidwazo ndi wapamwamba, ndipo zomwe zimapangidwazo siziphatikiza bwino ndi lingaliro lokopa.
Trampe et al., 2010, p. 1117
Zogulitsa ndi ziti? Nayi zitsanzo.
Zoyenera:
- Wapamwamba (ngati galimoto yamasewera).
- Maonekedwe (odzola).
- Luso ndi kukongola (zodzoladzola).
- Zaumoyo (zolimbitsa thupi).
Zosayenera:
- Tekinoloje (mwachitsanzo, mapulogalamu).
- Chakudya (malo odyera).
- Zipangizo zamaofesi (chosindikizira).
- Kukongoletsa nyumba (mipando).
Zimatengera malo anu. Zina mwazina zimatha kugwiritsa ntchito zojambulajambula zaluso za zokongoletsera nyumba. Pankhaniyi, mtundu wokongola, inde, ungakhale woyenera kutsatsa. Komabe, pazina zambiri, zimawoneka ngati zopanda ntchito.
Ngati mumagwiritsa ntchito mtundu wokongola, mwachitsanzo, kutsatsa kwa anthu, amayamba kukayikira kuti mukungowakakamiza kuti agule. Akakumana ndi malingaliro abwinobwino ndipo adzalimbana ndi kukopa kwanu.
Mapeto akulu: Mitundu yokongola nthawi zambiri imakweza kukhulupirika, koma kufunikira kotsatsa ndikofunikira kwambiri kwa inu - kuti mudziteteze nokha.
Onjezerani kukula kwa mawu omwe amapereka malingaliro
Mukamakula kwambiri, mumayamba kutengeka kwambiri. Izi ndichifukwa, malinga ndi chiphunzitso cha chisinthiko, makolo athu adaweruza vuto lomwe lingakhale loopsa potengera zomwe akuganiza ponena za kukula kwake.
Komabe, mawu ndi ophiphiritsa mwachilengedwe. Anthu ayenera kuzindikira tanthauzo lake kuti zomwe zimachitika mmaganizo zithe. Chifukwa chake, kukulitsa kukula kwa mawonekedwe, makamaka kugwiritsa ntchito mawu okhudzana, kudzathandizira kulimbikitsa chidwi.
Komabe, tiyenera kudziwa kuti mawu owonjezera angatenge chidwi ndi zigawo zina zotsatsa:
. Kuwonjezeka kwa kukopa kwa mawu kumapangitsa chidwi cha mawu, omwe amachepetsa kuzindikira kwa mawonekedwe ndi mawonekedwe awonedwe. Otsatsa omwe cholinga chawo ndikukulitsa chidwi pazotsatsa zonse ayenera kulingalira mozama za mwayi wogawa malo.
Pieters & Wedel, 2004, p. 48
Tchulani kuchuluka kwa magwiridwe antchito (koma osati momwe mungagwiritsire ntchito)
Anthu nthawi zambiri amakonda zinthu zogwirira ntchito chifukwa cha kukwera mtengo. Kuphatikiza apo, mindandanda yayitali ndiyotsimikizika kuposa yayifupi.
Komabe, pali lingaliro. Anthu nthawi zambiri amalingalira mwakuya kwawo kugwiritsa ntchito mawonekedwe onse. Chifukwa chake, ambiri aiwo amakonda kulipira ndalama zoikika, mmalo mongosankha chindapusa chogwiritsira ntchito.
Ndiye kuti, mndandanda wautali wa ntchito ukhoza kukhala ndi zotsatira zosasangalatsa ngati ogula aganiza za ntchito yomwe adzagwiritse ntchito. Kenako zokonda zawo zikusunthira kuzinthu zomwe sizikuyenda bwino.
Gwiritsani ntchito mawu othandizira pazinthu za hedonic
Mwambiri, pamakhala chiwopsezo cha mawu olimbikitsa - omwe owerenga akuwona kuti mukufuna kuwatsimikizira, atha kukhudzidwa ndi malingaliro. Kenako amenya nkhondo pokopa.
Komabe, palinso ena. Chilankhulo chotsimikizira chimatha kusintha zotsatsa za hedonic. Cholinga chake ndikugwirizana pakati pa zomwe zimakusangalatsani ndi kupirira:
. chikhalidwe cha hedonic theme nthawi zambiri imatha kukhala ndi malingaliro abwino, omwe, amathandizanso ogula kuti azigwiritsa ntchito mawu ogwirizana kenako amafunsa ndi chilankhulo chotere.
Kronrod et al., 2012, p. 8
Anthu akakhala osangalala, amalankhula molimba mtima (ndipo amayembekeza kuti alandiridwa mwachangu). Ndipo ziyembekezo izi ndizofunikira.
Monga momwe ogula amayembekezera kuti awatsimikizire, chilankhulo chanu chithandizira kukulitsa luso pakupanga zambiri. Adzatha kuwona kutsatsa kwanu kukhala kosavuta. Izi zimapangitsa kuti muzikhala osangalatsa, pomwe pamenepa azigwirizana ndi zomwe mukugulitsa.
Chiyankhulo cha Rhymed kapena STA
Malingaliro am'mbuyomu adawonetsa kuti chilankhulidwe chogwirizira chimatha kuwonjezera kuchuluka kwa kusanthula kwazidziwitso pazinthu za hedonic. Zofanana zimachitika ndi ndakatulo, zimangokhala ngati zikugwiritsidwa ntchito pazinthu zilizonse.
Mu kafukufuku wina, ophunzira adawonetsedwa ndi mawu awiri okhudzana ndi mowa:
- Ndi nyimbo: "Zomwe zimabisala mozama, zimawonetsa zakumwa" (Zomwe zimabisala mozama, mowa umawulula).
- Palibe nyimbo: Zomwe zimabisala mosamala, zoledzera zimawonetsa (Zomwe zimabisala mozama, zakumwa zoledzeretsa).
Mfundo zonsezi zikufotokoza tanthauzo limodzi. Koma ophunzirawo adaganiza kuti mawu achinyengowa akuwoneka kuti ndi olondola komanso owona - chifukwa nyimbo imakulitsa kuzindikira kwamphamvu. Pozindikira izi, ophunzirawo adakumana ndi zokondweretsa, zomwe adaziwona molakwika.
Ganizirani mphamvu ya nyimboyo ndipo yesani kusintha STA yanu:
- Khalani nkhunda, onetsani chikondi.
- Whaddya akuti, perekani lero.
- Mukufunaulendo? Dontho pafupi ndi sitolo yathu.
Nyimbo ngati izi mwanzeru zimapangitsa kuti anthu azigwirizana ndi matenda anu opatsirana pogonana. Chifukwa chake, adzakhala ndi chidwi chokwanira kukwaniritsa kuyitanidwa.
Komwe kuli zinthu zakumanja kumanja
Luso loyamba lafotokozera chifukwa chake muyenera kuyika zithunzi kumanzere kwa otsatsa. Malangizo ofananira aperekedwa pano. Ngati zithunzi zili pazotsatsa zambiri, ndiye kuti muyenera kuyika zodziwika kumanja.
Malangizowa akuchitika chifukwa cha kulinganiza kwakanthawi kogawa. Ngati chithunzichi ndichachikulu, ndiye kuti anthu ayamba kukonza malondawo makamaka kuzungulira kumanja, pomwe kumanzere sikungakonzedwe.
Malinga ndi kukokomeza, gawo lamanzere pakadali pano limayamba kugwira ntchito kwambiri, kukonza "gawo" lakelo ndikuyesa "bwino" ndi dzanja lamanja. Ndiye kuti, gawo lodzaza ndi zinthu zochepa limafotokoza momveka bwino zomwe "zayandikira". Kuchita chigonere choterechi ndikwabwino pokonza zambiri.
Anthu akaona chithunzi chodzaza ndi zithunzi, mbali yawo yakumanzere imayendetsa zidziwitso kumanja. Kuphatikiza apo, kafukufuku wina adawonetsa kuti zomwe zili kumbali yakumanja zimapereka zisonyezo zapamwamba. Chifukwa chake, muyenera kuyika logo pamalo ano.
Onjezani chizindikiro cha phazi
Otsatsa ena amalimbikitsa kuchepetsa kukula kwa chizindikirocho, chifukwa izi zimawoneka ngati "zotsatsa", ndikuchepetsa kutsatsa kwa malonda. Komabe, zonena izi sizolondola konse.
Kafukufuku yemwe anayeza dera la chinthu chotsatsa mu malonda otsatsa 1363 adawonetsa kuti kukula kwa mawonekedwe samachepetsa chidwi:
Kuchulukitsa kukula kwa chizindikiro cha mtundu wa zinthu sikuwononga kwenikweni pakutsatsa kwathunthu. Otsatsa komanso mabungwe amayenera kusiya kuda nkhawa kuti chinthu chomwe chatayika kwambiri chingapangitse ogula kufuna kutembenuza tsamba mwachangu.
Pieters ndi Wedel, 2004, p. 48
Kafukufuku wina adawonetsa zabwino zakuwonjezera kumaso ndi logo.
. chizimba cha logo, limodzi ndi cholemba komanso fanizo, chimathandizidwa ndi mawonekedwe ambiri pamtunda. Ngakhale ogula akawerenga masamba, gulu limakopa chidwi chake.
Wedel ndi Pieters, 2000, masamba 308-309
Pansi pamzere: osawopa kuwonjezera kukula kwa logo kapena chinthu china chazindikirocho.
Mawonekedwe owoneka ndi ma fonti amatha kupangitsa kuti ena awoneke, kotero amatenga mbali yayikulu.
Mukamasankha font yoyenera, mfundo zitatu zofunika kuziganizira:
- Mzere ndi gawo la chizindikiro.
- Kulemera ndiye kupingasa kwa munthu aliyense.
- Kuzindikira - malo pomwe chizindikirocho chizikhala.
Pali zinthu zina. Koma zitatuzi ndiye maziko.
Zoyenera, mawonekedwe awa akuyenera kufanana ndi malingaliro omwe mukufuna kufotokoza mu malonda anu. Mwanjira ina, mawonekedwe oyenera adzakhala oyenereradi pazomwe mukukulitsa.
Kugwiritsa ntchito mizera yayitali, yopyapyala kufotokozera kukongola
Ofufuzawo adatsimikizira kuti zilembo zazitali zazitali zimawoneka zokongola kwambiri:
Mafonti omwe ndi opepuka kulemera (m'lifupi ndi makulidwe a sitiroko) amadziwika kuti ndi ofatsa, achikondi komanso achikazi, pomwe mafonti olemera amawoneka olimba, okonda komanso olimba mtima.
Brumberger 2003, p. 208
Izi ndichifukwa choti munthu aliyense amadziwa bwino kukongola. M'mayiko ambiri (makamaka United States), anthu okongola ndi amtali komanso owonda. Uku ndiye "muyezo" wokongola. Ngakhale simukukhulupirira izi, mukulumikizabe malingaliro awa chifukwa cha magawo wamba pagulu.
Mayanjano awa ndi ofunikira. Chifukwa cha mayanjano othandizira, mawonekedwe "okongola" amakhudzana ndi izi: (komanso ndi ena ambiri):
Chifukwa chake, mukakumana ndi zinthu zokongola (mwachitsanzo, zazitali komanso zowonda), mumakhala ndi mayanjano ena:
Ngati mukufuna kusankha font yokongola, ndiye kulumikiza mawonekedwe owoneka omwe akuphatikizidwa ndi lingaliro la kukongola. Mwanjira ina, sankhani zazitali (zazitali, zazitali) komanso zazifupi.
Kukongola mtima kwamtunduwu kumawonjezera chidwi chanu pakuwona kwa mawonekedwe anu. Anthu azitha kuliphunzira mosavuta, zomwe zimapangitsa kuti anthu ayankhe bwino.
Kugwiritsa ntchito mafonti ocheperako kutanthauzira kupatula
Tiyerekeze kuti malonda anu ndi apadera, amakono. Mwina ichi ndi chinthu chapamwamba. Kapenanso mungafune kuyimilira pa mpikisano. Kenako font yanu iyenera kukwaniritsa zomwe zikuyembekezeredwa kukhala osiyana.
Pakufufuza kwina, asayansi adawonetsa zotsatsa za tchizi kwa anthu okonda kuyesa. Zinapezeka kuti omwe amakonda kugula tchizi pomwe mafonti pazotsatsa anali ovuta kuwerenga:
M'malingaliro azinthu zamasiku onse, kuwonjezereka [kuzindikira kwa chidziwitso] ndi chidziwitso chabwino chakuti malonda ake amadziwa bwino komanso otetezeka - izi zimapangitsa kuti malonda awonjezeke.
Ngakhale zili choncho, pankhani yamalonda apamwamba kwambiri, kuwonjezereka bwino kumachitika ngati chizindikiro chosasangalatsa, chomwe chikuwonetsa chidzalo cha msika ndi kuti malonda amadziwika kale, ndipo izi zimabweretsa mitengo yotsika. Chifukwa chake, zovuta (m'malo mophweka) pokonza zidziwitso zokhudzana ndi zinthu zoterezi zimalola makasitomala kuti azimva kuti ndi apadera.
Pamene ophunzira akukumana ndi vuto lokhala ndi zokonda, adakwaniritsa zovuta zamtunduwu ndi izi, mwakutero amawonjezera phindu la tchizi.
Ngati mukufuna kuyika malonda anu kukhala apadera ndi osankhika, sinthani kuzindikira kwa kutsatsa. Gwiritsani ntchito font yosadziwika (komabe yodziwika) - kuti anthu azivutika kukonza zotsatsa.
Kuphatikiza apo, pamene anthu ayesera kuti awone kutsatsa, amathandizira kukumbukira zambiri. Chifukwa chake zilembo zosadziwika zimangokulitsa malingaliro azinthuzo ngati zapadera, komanso zimapangitsa kuti zinthu zikhale zofananira kukumbukira.
Kugwiritsa ntchito kufiyira kuti musonyeze chenjezo
Monga ma fonti, mitundu imakhala ndi tanthauzo lofanana. Popita nthawi, timayamba kunena zikhalidwe zina pamitundu inayake:
Akatswiri a utoto amakhulupirira kuti izi zimakhudza kuzindikira ndi chikhalidwe kudzera m'magulu. Anthu akamakumana ndi zomwe mobwerezabwereza zimakumana ndi mitundu kapena malingaliro, amapanga mayanjano apadera ndi iwo.
Mehta & Zhu, 2010, p. 8
Mwachitsanzo, timagwirizanitsa zofiira ndi zoopsa, zowopseza, ndi zolakwitsa:
Chifukwa cha mayanjano awa, kufiyira patsogolo kumapangitsa njira yolingalira yolumikizidwa ndi njira yopewera [ngozi]. Maganizo amtunduwu akayamba, zimakhala zosavuta kuti anthu azindikire mavuto.
Chifukwa chake, ngati pakutsatsa mufotokozera vuto lomwe malonda anu amapanga, mtundu wofiyira umayambitsa kufunikira kwanu.
Kugwiritsa ntchito buluu kulemba uthenga wokhudza zabwino
Poyerekeza ndi kufiyira, buluu limalumikizidwa ndi "convereness":
. Popeza buluu nthawi zambiri limagwirizanitsidwa ndi kutseguka, mtendere ndi bata, ndizotheka kuti zimayambitsa chidwi chogwirizana, chifukwa mayanjano oterewa ndi malo abwino.
Mehta & Zhu, 2010, p. 1
Asayansi adafufuza njira zofiira ndi zobiriwira. Adawonetsa ophunzirawo magawo awiri osiyanasiyana otsatsa mano:
- Chenjezo: Izi ndi zabwino popewa kuwola kwa mano (mtundu wofiira ndi woyenera kwambiri).
- Kupeza maubwino: ndiwothandiza kuti mano azikhala oyera (mtundu wa buluu woyenera kwambiri).
Tsitsani milingo yamtundu mumauthenga ndi zambiri
Otsatsa ena amati mtundu nthawi zonse umakhala bwino kuposa chithunzi chakuda ndi choyera. Koma zimachitika mosiyanasiyana. Ngati zotsatsa zanu zimakhala ndi zolemba zambiri komanso zowala, owonera angamve kuwawa chifukwa chazambiri zomwe zingakwiyitseni. Zotsatira zake, sangataye chidwi chofuna kutsatsa zotsatsa.
Ngati zotsatsa zanu zimafunikira malingaliro ambiri, ndiye kuti mtundu wakuda ndi woyera umagwira bwino:
Ngati zida zochulukirapo zikufunika kutsatsa zotsatsa, ndipo sizokwanira kuganiza mosamala ndi kuphunzira [zambiri], ndiye kuti kugwiritsa ntchito mtundu wakuda ndi mzerewo kapangidwe kake posonyeza mtundu wa magawo ake ndi kofunikira kwambiri komanso kotsimikizika.
Chifukwa chake, ngati wotsatsa wanu ali ndi mawu ambiri, muchepetse kuwongolerako ndi mtundu wa makulidwe otsatsa.
Kugwiritsa ntchito ziwonetsero zomveka m'misika yatsopano
Ngati zomwe mukupanga ndizatsopano kapena zatsopano, ndikulimbikitsidwa kuti muzigwiritsa ntchito zomveka kutsatsa zotsatsa.
. makasitomala akakhala kuti alibe chidziwitso chokwanira pankhaniyo, amalimbikitsidwa kuti aganizire zotsatsa zotsatsa. Kutsatsa kuyenera kupereka mfundo zotsimikizika zomwe zingachepetse kuopsa kogula ndikugulitsa malonda kwa omwe akupikisana nawo.
Ngati ogula sakudziwa malonda anu, amaphunzira malondawo mwatsatanetsatane, motero makondedwe akumaganizo sangakhale othandiza. Amafunika chifukwa chomveka chogulira.
Kugwiritsa ntchito chidwi m'misika yopanga kale
Zotsutsana ndi izi zimapezeka m'misika yomwe yatukuka. Ngati ogula akudziwa malonda anu kapena mtundu wawo, samvera chidwi ndi zotsatsa. Chifukwa chake, kwa iwo, chithandizo chamankhwala chingakhale chothandiza kwambiri:
M'misika yokhazikitsidwa kale, makasitomala ndi makasitomala atha kukhala kuti akudziwa kale zomwe mukugulitsa. Izi zimachepetsa chilimbikitso chawo pokonzekera kutsatsa kwakukulu. Koma zinthu zomwe zimapangitsa chidwi pa kutsatsa, monga kugwiritsa ntchito mauthenga okhudzana ndi mauthenga okonzedwa bwino, zimatha kuyambitsa chidwi.
Kugwiritsa ntchito negation kuti mulimbikitse kuchitapo kanthu
Tinthu zoipa mulemba zikuwonetsa vuto lomwe zomwe zingapangidwe ndi zomwe zingagwiritsidwe ntchito. Mwachilengedwe, anthu adapangidwa kuti apewe kupweteka. Chifukwa chake, timakonda kuwona zolakwika. Izi zikufotokozera kuti m'mawu otsatsa okhala ndi ma valencie osavomerezeka amakopa anthu ambiri.
Anthu akamawononga ndalama zochulukirapo kutsatsa zotsatsa zopanda mawonekedwe, mauthengawa amatha kubweretsa kugula kosafunikira.
Ngati cholinga chanu chachikulu chotsatsa chikuyankha nthawi yomweyo (mwachitsanzo, ndikudina chikwangwani chanu), lingalirani kugwiritsa ntchito negation. Pankhaniyi, mumakhala osavuta kukopa chidwi ndipo nthawi zambiri zimayambitsa zochitika.
Gwiritsani ntchito kapangidwe kabwino ka kuloweza kwanthawi yayitali
Mapangidwe abwino amagwiritsidwa ntchito pofotokoza zabwino zomwe malonda anu amapereka.
Kafukufuku wa asayansi adawonetsa kuti zotsatsa zomwe zimapangidwa bwino zimapangitsa chidwi chamtsogolo kukumbukira:
Ngakhale kutsatsa kukana kunafunikira zida zambiri kuti zitheke [zambiri], zonena zabwino zinali zosaiwalika. Tikuganiza kuti kutsutsana uku sikubwera chifukwa cha chidwi chomwe otsatsa akutsatsa, koma magawo osangalatsidwa omwe ali nawo.
Mabuku, Lang, & Potter, 2001, 2001, p. 647
Ophunzira atawonetsedwa zotsatsa zoyenera, adakumana ndi mwayi waukulu, womwe umalimbitsa kukumbukira kwawo.
Kuti mutha kudziwa molondola njira yabwino yopangira malonda anu, ndafupikitsanso maluso am'mbuyomu. Nthawi iliyonse mukapanga malonda, pezani tebulo kuti musankhe zoyenera (kutengera msika wanu ndi ntchito zotsatsa):
Kusintha
Zabwino, muyenera kuwonetsa anthu osintha pang'ono potsatsa kwanu. Pofotokozedwa mobwerezabwereza, anthu amayamba kukonza zotsatsa mosavuta, ndikupanga makonda ogulitsa.
Ziwonetsero zotsatirazi zimalimbikitsa anthu kuti abwezeretsenso mtundu woyambirira wamalondawo. Ndipo kuchita kosavuta kumeneku kukumbukira kumalimbitsa kukumbukira kwawo.
Komabe, ngati mubwereza zotsatsa zomwezo, ndiye kuti mumayamba kukhumudwitsa, makamaka ngati muli ndi zilembo zosadziwika. Kuti muchite izi, kusintha kwakung'ono ndikofunikira.
Chosavomerezeka
Mukamapanga kusinthana kwatsopano kwa malonda, yesani kusamutsa chinthucho kwina.
Pakufufuza kwina, asayansi adawonetsa kuyesera omwe adasinthapo mitundu yosiyanasiyana momwe logo idasinthira malo. Ngakhale ophunzira atakhala kuti sanazindikire zomwe zasinthazo, adavotera chizindikirocho mderalo malo ake akasintha.
. tikuwonetsa [pakuyesera kwathu] kuti kusintha pang'ono kowoneka [m'atsatsa] kuchokera pachiwonetsero choyamba kupita kwotsatira chitha kupezeka [ndi maphunziro] mwangozi. Kuzindikira kwa kusinthako mwina kwapangitsa kuti ophunzira azigwiritsa ntchito zinthu zambiri [zaubongo] zofunika kukonza kuchuluka kwa logoyo ku chinthucho, zomwe zidakulitsa kufalikira kwamachitidwe [zambiri]
Shapiro & Nielson, 2013, mas. 1211 - 1212
Mukawonjezera kusintha pang'ono kowonekera, anthu amazindikira mosazindikira. Ndipo amakulitsa zokonda chifukwa chazolowera kwambiri.
Kusintha kwa mitundu malinga ndi gawo la msika lomwe mwasankha
Mukamasankha mtundu (ngwazi) wotsatsa wanu, muyenera kusankha omwe amafanana ndi oimira msika wanu. Kufanizira kofananako kumakulitsa kukopa kwa malonda.
Njira imeneyi imatha kugawa magawo. Tiyerekeze kuti mumagwiritsa ntchito malonda otsatsira pa Facebook. M'malo moonetsa kutsatsa komweko kwa aliyense, sinthani ngwaziyo ndi wina yemwe akufanana ndi amene akuchita nawo gawo limodzi pamsika.
Kugawa kwamphamvu yotsatsa kwa nthawi yayitali
Pokonzekera mayeso, munthu ayenera kuphunzira mutuwo pang'onopang'ono, osayesa kuphunzira chilichonse usiku wina asanadutse. Kuchita pang'onopang'ono, adzakumbukira uthengawo kenako ndikuwubwezeretsa bwino. Zomwezi zimachitikanso ndi zotsatsa. Anthu ali ndi mwayi wogula ngati zotsatsa ndizosiyana ndizosagwirizana.
Ndi zovuta, owonera amatha kukumbukira malonda anu mwachangu. Kuphatikiza apo, pulogalamu yotsatsa yowonjezera ikhoza kukhumudwitsa makasitomala chifukwa chobwereza.
Kuti mupewe kukhumudwitsidwa kwa makasitomala (ndikupindula ndi gawo logawa), muyenera kufalitsa zotsatsa pang'onopang'ono kupitilira nthawi.
Kukhazikitsa zotsatsa zosindikiza patsamba lamanzere
Muyenera kuyika mitengo pansi kumunsi kwa otsatsa. Ichi ndichifukwa choganiza chamawonekedwe owerengeka:
- Anthu amangirira ochepa manambala okhala ndi kumanzere ndi pansi.
- Anthu amangirira chachikulu manambala okhala ndi kumanja ndi kumtunda.
Ngati mungayike mtengo m'munsi m'munsi mwa kutsatsa, mutha kupangitsa kuti anthu azigwirizana ndi mtengo wochepa, ndiye kuti, mtengo wake umawoneka wotsika. Izi zidatsimikiziridwa ndi kafukufuku wophatikizidwa wa 2012 ndi asayansi ochokera m'mayunivesite awiri.
Chinyengo ichi chimawonetsera bwino potumiza zotsatsa ku magazini, ntchentche, ndi zinthu zina zathupi.
Kusankha danga potengera kulemberana makalata
Mu kafukufuku wina, anthu adapemphedwa kuti asankhe malonda pazofunsa. Mothandizidwa ndi utoto wa cholembera chomwe adawapatsa, omwe adawafunsa adasankha:
- Ma cholembera a lalanje adatsogolera pakuphatikizidwa kwapadera kwa zinthu zamalalanje (monga Fanta).
- Ma cholembera obiriwira adatsogolera pakusankhidwa pafupipafupi kwa zinthu zobiriwira (mwachitsanzo Sprite).
Mtundu wa cholembayo ndiye chizindikiro choyambira. Anthu "atakopeka" ndi cholembera cha lalanje, malingaliro awo a lalanje adayamba kugwira ntchito. Ndi kuchulukitsa kwadongosolo ili, zinali zosavuta kuti ubongo wawo uziwona zopangidwa ndi mtundu. Zinawongoleranso mtengo wawo (ndi kusankha kwazinthu) zamalalanje.
Zofanana zimachitika pakutsatsa. Pakufufuza kwina, ophunzirawo amakonda kutsatsa kwa ketchup, chifukwa kunayambitsidwa ndi kutsatsa kwa mayonesi, komwe kunayambitsa "mfundo" yake, ndipo ochita nawo kafukufuku atha kusinthaku posachedwa.
Mukamasankha malo otsatsa malonda anu, sankhani omwe amagawana zamtengo wapamwamba wazomwe mukugulitsa.
Ngati mukupanga malonda a tekinoloji, ikani chotsatsa kudzera pa teknoloji:
- Zotsatsa za Facebook.
- Mapulogalamu othandizira pamasamba oyenera.
- Kuchuluka kwawanthu ofalitsa nkhani.
Malo oterewa amapanga maziko pazomwe mumapanga. Izi zidzakulitsa kukonzedwa bwino ndipo anthu apereka kuyesa kwabwino kwa malonda anu.
Pewani malo omwe adalipo "olipira" amanenedwa
Ngati owonera awona kuti mwalipira malonda, ndiye kuti sawerengera bwino - kuchuluka kwa mabatani kumatsika. Malinga ndi kafukufuku wa asayansi aku Harvard University, zolemba "Sponsored Links" kapena "Kutsatsa" zimagwira ntchito bwino kwambiri kuposa mutu wakuti "Paid Announcement".
Kutalika kwa kutsitsa kumakhudzanso kuzindikira. Pakufufuza kwina, maphunziro adawonetsa kutsutsa kotsatsa pambuyo pamtundu wachisanu ndi chimodzi (poyerekeza ndi mphindikati).
Kutsatsa kumapeto kwa magazini
Zomwe zimapangidwira zimapangitsa kuti zikhale ndi mphamvu kwambiri ikakhala koyambirira (kwenikweni) kapena kumapeto (kwaposachedwa) kwa malo - ngati kuli, mwachitsanzo, magazini. Potengera izi, malinga ndi kafukufuku wina, kutha kwa magazini kungakhale malo abwino kwambiri:
Chifukwa cha kuchuluka kwa zambiri, zoyambirira zam'mbuyomu nthawi zambiri zimasinthidwa kuchokera kukumbukira kwakanthawi pang'ono ndi zomwe zimadza pambuyo pake (motsatira momwe zifikira), zomwe zimachepetsa mwayi wosungira [kukumbukira] ndikubwezeretsa pambuyo potsatira zoyambitsa zakale. Otsatsa omwe akufuna kukumbukira mtunduwo momwe angathere ayenera kuyika zotsatsa zawo kumapeto kwa magazini.
Wedel ndi Pieters, 2000, p. 309
Ndingakhale osamala ndikuvomereza uku. Mwachizolowezi, izi zimamveka, koma pochita, sianthu onse omwe amawerenga magazini mpaka pamapeto. Mulimonsemo, simuyenera kuyika malonda pakati. Tsambali silikhala ndi mphamvu yokumbukira.
Zinthu zofalitsidwa ndi wogwiritsa ntchito. Dinani batani "Lembani" kuti mugawane malingaliro kapena muuzeni za polojekiti yanu.
