Kukongola ndi sayansi - awa ndi malingaliro a mtundu wotchuka wa Beauty ndi Scince (BES). Wopanga wakeyo ndi kampani ya ku Italy yotchedwa cosmec, yomwe kwa theka la zaka yakhala ikugwira ntchito bwino pamsika popanga zodzikongoletsera tsitsi labwino. Otsuka tsitsi ochokera kumaiko 67 adazindikira chizindikiro ichi ndikugwiritsa ntchito bwino zinthu zake, zomwe zimakwaniritsa kasitomala wachangu kwambiri. Mtundu wa BES sukuyimilira, ndipo ukusintha nthawi zonse, ndikupanga zinthu zatsopano komanso zabwinoponso.
Kodi kasitomala ayenera kudziwa chiyani za zodzola za BES?
Ogwiritsa ntchito zapakhomo ali ndi ubale wapadera ndi chilichonse cha ku Italy. Zodzikongoletsera tsitsi ndizofananso. Ife akazi timakhulupirira kuti aku Italiya ndi omwe amatha kusunga kapena kubwezeretsa zokongoletsera zathu zazikulu - tsitsi. Ndipo iwo (Ataliyana) samatilekerera (izi zikuwonekeranso ndikuwunikira kwa iwo omwe sasintha mawonekedwe aku Italy pazosamalira tsitsi). Zowonadi, zodzikongoletsera za tsitsi za BES zimayankha bwino, ngakhale si onse. Akatswiri amati makasitomala okha omwe angagwidwe ndi katswiri wowona yemwe amadziwa bwino za wopanga ndi amene angadziwe mtundu ndi "matenda" a tsitsi kuti athe "kumuyika" chisamaliro chake moyenera angayamikire zabwino za zodzoladzola kuchokera kwa wopanga uyu.
Posachedwa, owonjezera tsitsi ochulukirachulukirapo amasankha zinthu zomwe kampaniyi imagwira ntchito, chifukwa kufunikira kwake ndikokwera kwambiri. Zodzikongoletsera za BES zimapereka kuchuluka kwa zinthu zosamalira tsitsi zomwe zimapangidwa malinga ndi maphikidwe apadera potengera mphatso zachilengedwe zambiri. Zina mwa izi: zowonjezera zamasamba, mafuta, ma amino acid, akupanga kwa ma mollusk ndi algae, ndizothandiza kwambiri komanso ndizopadera. Zodzikongoletsera za tsitsi za BES ndi zantchito, chifukwa sizowoneka zogulika m'sitolo wamba, kupatula pazogulitsa mzere wa kunyumba.
Kodi mbuye kuchokera ku zodzola za BES angapereke chiyani?
Chizindikiro chazogulitsa za BES ndichachikulu. Izi zimathandiza mbuye wake kuti athe kupeza njira yosamalira aliyense kasitomala, makamaka ndendende mtundu wake wa tsitsi. Ndalama zomwe zimatchedwa kuti buluu zimalimbitsa tsitsi kumalimbitsa tsitsi, . Sikovuta kudziwa kuti ndi chiyani, komanso chomwe chiri chofunikira kwa tsitsi lanu, koma onetsetsani kuti katswiri azitha kusankha zomwe tsitsi lanu limafunikira makamaka pakakhala thanzi lawo.
Komanso, mtundu wa BES ukuthandizirani kusintha, popeza umaimira mizere 9 ya utoto (kuchokera pa kugonjetsedwa kupita kwa ammonia-free), yomwe, ikasakanizidwa mwaluso, imapanga mamiliyoni ndi mamiliyoni amtundu ndi mithunzi.
Njira iliyonse imapereka njira zake zapadera, zake payekha. Mwachitsanzo, lingalirani mafunde. Specifik Wave No 1 kuchokera ku BES ndi mtundu wa tsitsi lopanda thanzi, Specifik Wave No 2 ndi gawo la tsitsi lowonongeka ndi la utoto, BES Specifik Wave meches kit ndi tsitsi lowunikira, chifukwa limathandizira kutsitsa tsitsi lowuma.
Za salons zometera tsitsi zokha ndizakonzekera zamankhwala za BES - mndandanda wa HERGEN, LIPOCOMPLEX, SILKAT, womwe ungathetse mavuto ndikuwathetsa vuto lothothoka tsitsi. Koma osati tsitsi wamba lililonse lingathe kuzigwiritsa ntchito moyenera, koma okhawo akatswiri omwe aphunzitsidwa maofesi oyimira mabizinesi a BES. Mukamakonza ndi kukonzanso tsitsi, ndizowona kukwaniritsa voliyumu, kunyezimira ndi chinyezi mukamagwiritsa ntchito mndandanda wa BEC WABWINO OTHANDIZA.
Maski, shampoos, mafuta odzola, ma balms, foams, zopopera, ma seramu, ma rinses, ma gels - zonsezi zimateteza, kubwezeretsa, kukhutiritsa, kukhazika, kukonza, kuwalitsa, kuchuluka, tsitsi lanu losapambanika. Pogwiritsa ntchito zodzola za BES, mudzapeza thanzi la tsitsi lanu komanso kukongola kwenikweni. Ndikofunika kungokumbukira kuti katswiri wodziwa bwino yekha yemwe angakusankhire chithandizo chabwino pokhapokha ngati mutawononga ndalama ndiye kuti palibe vuto pamutu panu.
Phindu la zodzikongoletsera tsitsi la ku Italy BES: njira yaukatswiri
BES yakhala yopanga kwa zaka 45, ikugulitsa kumayiko 70, ndipo ili ndi maofesi oimira m'magawo onsewo.
Bwino kwambiri, kugwiritsa ntchito matekinoloje apamwamba, kugwiritsa ntchito zinthu zachilengedwe kumamupatsa mwayi wopanga zinthu zapamwamba kwambiri pamsika wapadziko lonse. Zabwino zodzikongoletsera za mtundu uwu:
Chifukwa chogwira ntchito mosalekeza kwa ogwira ntchito pakampani, mashelufu am'masitolo athu amakhala ndi zinthu zatsopano.
Zodzikongoletsera za tsitsi zimagwiritsidwa ntchito ndi oyimba, ochita masewera, makamu a TV. Ndikulimbikitsidwa ndi madokotala ndi ma stylists.
Ndiwotsogolera pakupanga zinthu zomwe zimathandizira kukongola kwa tsitsi. Zogulitsa zamasiku ano ndizotetezeka.
Zowonjezera pazodzikongoletsa: utoto, chigoba cha Bes color lock midopla, chithovu cha makongoletsedwe atsitsi owonongeka Dynamic
Zodzola tsitsi la Brand zimaperekedwa pamitundu yambiri. Ili ndi zida zosiyanasiyana zomwe zimathetsa mavuto amitundu mitundu. Wotchuka kwambiri wa iwo:
Kuchepetsa kwa tsitsi - kumalimbitsa, kumapereka minofu ndi mavitamini ofunikira kuti abwezeretsenso.
Zodzikongoletsera zaluso zimathetsa mavuto onse okhudzana ndi chisamaliro cha tsitsi
Umboni wowerengeka: Mafuta a malembedwe azitsitsi
Pamodzi ndi assortment, akatswiri amakhala akupitiliza kukonza ndikusintha kapangidwe ka ma CD. Nthawi zambiri, sataya kumbuyo kwa mafashoni, ndipo nthawi zina patsogolo pawo. Chifukwa chake, ngati muganiza za dzina lathunthu la kampaniyo, lomwe limamasulira kuti Kukongola ndi Sayansi, zikuwonekeratu kuti ogwira ntchito ndi oyang'anira amawayikira mokwanira.
Kuphatikiza apo, mtunduwu uli ndi izi:
- Mankhwala kuwongola ndi kupindika mu kuchuluka mitundu isanu.
- Phale labwino kwambiri la othandizira.
- Utoto - mitundu 6, mithunzi - yopitilira 200.
- Msonkhano wapadera wazinthu zowonjezera kulimba kwa utoto.
- Mizere yathunthu yopereka chisamaliro chapamwamba kwambiri cha tsitsi.
- Mizere iwiri yopereka makongoletsedwe atsitsi, kukonza kwakutali, kuchepa kwa thupi komanso kukakamira.
Moyang'aniridwa ndi kayendetsedwe ka mtunduwu, labotale yamankhwala imagwira ntchito, komanso zake. Chaka chilichonse, kampaniyo imakhala ndi "msonkhano waukulu" waukulu, ikubweretsa malingaliro atsopano a tsitsi, tsitsi ndi mitundu ya utoto.
Chifukwa cha mitundu yambiri, mbuye aliyense amatha kupanga pulogalamu yoyambitsanso tsitsi kapena kuwasamalira, kutengera mtundu ndi deta ya kasitomala aliyense. Kuchuluka kwa mizere yosiyanasiyana kudzakuthandizani kupatsa tsitsi chilichonse chomwe mukufuna, kuphatikizapo mchere, mavitamini, michere, komanso zinthu zina zomwe tsitsi lililonse lomwe limakhala ndi mavuto likufunika.
Chingwe chilichonse chimakhala ndi mtundu wake, chomwe chimathandiza kuyenda bwino kwa mitundu inayake. Izi ndizosavuta, ndipo ngakhale kasitomala mwiniyo, akuwonetsa kuti akufuna kupereka chisamaliro kunyumba, amvetsetsa bwino, pati, chifukwa. Zomwe zimafunikira kwenikweni kwa ake, mwachitsanzo, magawo omaliza. Kapena ndi mtundu wanji wamafuta omwe angagwiritsidwe ntchito kuti mubwezeretse kuchuluka kwa tsitsi. Zonsezi ndi zina zambiri zimapezeka munjira zingapo:
- Lankhulani pamutu wokondweretsa ndi katswiri wa tsitsi lanu.
- Kuti mudziwe pawokha mizere yonse yomwe muli.
Kuwerenga koyenera: Kugwiritsa ntchito tsitsi louma kumatha. Kugawikana kwapamwamba kumatha masks
Mutha kuyamba ndi zosavuta, koma kuphatikiza zabwino - kukoma. Kununkhira kochulukirapo ndikungopenga ... Izi ndi zitsamba, zonunkhira, zipatso, zipatso zamtchire, ndi fungo la lilac, apulo, ndi nyanja ya Mediterranean.
Kapangidwe. Phukusi ili silingasokonezeke ndi lina lililonse, ndizokayikitsa kuti pakhalanso wina wa mafashoni omwe amakondanso kusintha madiresi. Ma CD otchuka komanso osangalatsa ndi chizindikiritso cha mtunduwo. Mndandanda uliwonse umawonjezeredwa zest zapadera, chifukwa, zilizonse zomwe munthu anganene, amalandiridwa ndi zovala.
Kutchuka pakati pa "osankhika" opaka tsitsi. Ma stylists opambana kwambiri komanso atsitsi ku Europe nthawi zambiri amathandizana ndi kampaniyi. Ataganizira zotsatira zake, makasitomala ndi ambuye awo, ambiri adaganiza zokhala, osataya.
Mitengo yovomerezeka. Chifukwa cha zomwe tapanga, palibe chifukwa cha chiwongola dzanja ndi mitengo yapamwamba. Chifukwa cha kutchuka komanso kufunika kwake, kampaniyi imatha kupanga mitengo yotsika kuposa opikisana nawo. Simuyenera kupanga zatsopano zatsopano zotsatsa, kukopa makasitomala ambiri, monga ambuye omwe amadziwa zambiri zodzoladzola akhala akugwiritsa ntchito ichi kwazitali ndipo ali injini yamalonda, kuwuza komanso kuwonetsa zitsanzo za zabwino zonse za BES.
Cholowa chambiri. Ngakhale makampani ambiri akupikisana, uyu ali ndi malo osungira komanso osagwiritsa ntchito malingaliro, komanso mwayi wowagwiritsa ntchito. Pakati pa mzere wazodzola, aliyense wokhala ndi thanzi labwino, ngakhale tsitsi lowonongeka kwambiri adzatha kupeza chinthu choyenera chomwe chitha kupirira zovuta zilizonse za khungu kapena tsitsi. nyengo iliyonse yatsopano zowonjezera zingapo zimawonjezedwa ndi phale, yomwe imakhala kugunda kwa nyengo.
Tekinoloje. Popeza ali ndi fakitale yawoyawo, labotale ndiukadaulo, antchito amakhala ndi chochita. Ena mwa iwo, omwe ali ndi udindo wotolera zidziwitso potengera zomwe zapezeka, amapanga zinthu zatsopano zomwe posachedwa zimadziwika kwambiri pamsika wodziwa ntchito. Posachedwa, ma utoto awoneka omwe ali ndi mawonekedwe otere, omwe amaphatikizapo zosakaniza zachilengedwe, koma mwapadera mankhwala omwe samavulaza tsitsi. Zonsezi zimatsimikiziranso kuti sizachabe kuti kampani iyi ndi imodzi yomwe ikutsogolera padziko lapansi.
Kuwerenga koyenera: Zowongolera tsitsi, ndizothandiza?
Chitetezo. Ichi ndi kiyi yofunikira pakutsata bizinesi yoyenera. Nthawi iliyonse, asanamasule chinthu chilichonse, chimadutsa mzere wonse wamayeso amitundu yonse, kuyambira zazing'ono komanso zamphamvu zonse mpaka kulumikizana. Chifukwa chake, munthu sayenera kuda nkhawa kuti zinthu zomwe zili m'botolo zimatha kuvulaza khungu kapena tsitsi m'njira iliyonse.
Zabwino. Chiwerengero chachikulu cha akatswiri okonza padziko lonse lapansi amatha kutsimikizira kuti mawu monga mtundu ndi BES ndi ofanana. Wogulitsa ndi wopanga chidachi akuti angakupulumutseni ku vuto ili, ndiye kuti zili choncho. Chaka ndi chaka, malo omwe kampaniyo imakulirakulira, ndikupambana kwambiri ndikuwakonda, onse ndi akatswiri komanso makasitomala awo. Palibe kukayikira pamtundu wa malonda, chifukwa chilichonse chimapangidwa pogwiritsa ntchito matekinoloje omwe komanso kutsatira malamulo okhwima.
Mbiri. Popeza kampaniyo ili ndi zaka zopitilira khumi ndi ziwiri, ndipo idapangidwa, ziribe kanthu kuti imveka bwanji, mmbuyo mu milenia yapita, lero imadziwika m'maiko opitilira 70 padziko lonse lapansi.
Ma-gel, ma rins, ma seva, kupopera, ma foams, mafuta, ma cholembera, ma lotions, ma shampoos, masks - Ndalama zonsezi zimatha kubwezeretsa komanso kuteteza tsitsi, ngakhale litatopa bwanji. Chifukwa cha zodzikongoletsera za BES, mtsikana aliyense adzatha kupeza kapena kubwezeretsa kukongola kwake kwachilengedwe, tsitsi lokongola komanso lopangidwa mwaluso, komanso kudzidalira.
UTHENGA WABWINO WA ColOR
Mtundu, m'malingaliro a mafashoni atsitsi umagwira gawo lomaliza ... Itha kuwonedwa ngati maziko a mgwirizano, kunyengerera ndi "uthenga wokongola", kulumikizana, komanso kuphatikiza zina monga mawonekedwe ndi mafashoni.
- KULAMBIRA chifukwa mtundu wa tsitsi umakulitsa chisangalalo, kutsekemera, kalembedwe, kulimba mtima ndi kalasi ya mayi aliyense payekha.
- HARMONY chifukwa mtundu wa tsitsi umatha kutengera kutengera khungu, maso, madiresi, zodzikongoletsera.
- CHITSANZO chifukwa tsitsi latsitsi limawonetsa chinsinsi komanso kuzindikira kwachilengedwe kokha mwa akazi amakono.
- CHIKHALIDWE chifukwa mtundu wa tsitsi ndi njira yodzifotokozera.
- FASHION chifukwa tsitsi la tsitsi ndichikhalidwe komanso mafashoni.
Mtundu ndi kutsekemera
Utoto wam'mbuyomu unali wowoneka bwino, wolemera komanso wosalala. Unali wamuyaya, nthawi zonse umakhala wosasintha komanso wosasinthika komanso wowononga tsitsi. BES HI-FI HAIR ColOR ndiye mtundu wa lero, wopangidwa kuchokera kuwunikira komanso kusiyanitsa, ndi kafukufuku wosiyanasiyana. Mu malo oyamba ndi ulemu kwathunthu pakupanga tsitsi. Kuchokera pamitundu yachilengedwe mpaka pa matani a fodya, kuyambira pabwino komanso ma reds kupita pa mayi wamtengo wapatali, kuchokera ku redeshoni yowala kupita pamtengo wamtengo wapatali wagolide, mtundu ndi zotsatira zake zomwe zimasinthidwa kukhala chosangalatsa. Mthunzi uliwonse umakhala ndi tsitsi losakhwima komanso lachilengedwe.
Kodi pali kusiyana kotani pakati pa zodzikongoletsera zaukadaulo zosamalira tsitsi kuchokera kwa wamba?
Kusiyanitsa kwakukulu pakati pa zida zotere ndikupanga. Kwenikweni, zodzikongoletsera zaluso zimapangidwa m'mafakitale azamankhwala, omwe amawonetsa kuti ali ndi mawonekedwe apamwamba komanso osamala. Zopangira tsitsi la Lisap ndizodziwika kwambiri pano.
Poyerekeza ndi shampoos wamba, masks, ma conditioners, omwe ali mumasamba ambiri osungirako, zodzikongoletsera zaluso zimapangidwa m'mitundu yochepa. Amatha kuthana ndi mavuto akulu a tsitsi ndipo ndi okwera mtengo kwambiri.
Zipangizo zomwe amapangira zomwe amapangira izi ndizofunika kuzisamalira. Pafupifupi chilichonse chimakhala ndi zinthu zachilengedwe zomwe nthawi zambiri zimamera m'malo okhala zachilengedwe zachilengedwe. Kuchulukitsidwa kwa zosakaniza zothandiza pantchito yosamalira akatswiri ndikwambiri kwambiri kuposa zomwe zimapangidwira anthu onse. Pachifukwa ichi, kangati komanso kwa nthawi yayitali momwe mungagwiritsire ntchito zodzoladzola zotere, ndibwino kufunsa katswiri.
Ubwino waukulu
Kusamalira tsitsi komwe tili okonzeka kupereka ku salon kukapezekanso kunyumba, ngati mungagwiritse ntchito njira zapadera. Ali ndi maubwino ambiri pamisonkhano wamba. Monga lamulo, amawerengedwa momveka bwino malinga ndi cholinga chawo, amakhala ndi katundu wochiritsa, monga momwe amapangidwira pamaziko a zinthu zachilengedwe. Komanso m'mapangidwe awo mumakhala zinthu zina zomwe zimagwira ntchito zina.
Zodzikongoletsera zaluso ndizosatheka kupeza m'misika wamba. Nthawi zambiri, amagawidwa m'misasa yokongola, malo ogulitsira apadera kapena ogulitsa makampani, zipatala zokongola ndi malo. Pano mutha kupezanso upangiri waukatswiri pa vuto linalake lokhudzana ndi kusamalira tsitsi ndi tsitsi.
